01 · Barada Pack · 2026
Role
Logo and visual identity, website design and build, SEO basics, marketing support
Services and channels
Visual Identity · Web Design & Development · SEO · Marketing Support
Web (AR/EN) · Social
Live
baradapack.com ↗
The Challenge
Barada Pack has made food-grade PET plastic rolls in Egypt since 2005 and sells them to food and industrial packaging companies. Its old website was a self-hosted WordPress build whose domain and copyright details did not match, and links shared on WhatsApp showed no preview at all. The company needed a fast product site, in Arabic and English, that follows its brand guidelines exactly.
The Strategy
- 01
Build the website on the identity, not beside it: the BP monogram over a stack of packaging layers, in Royal Blue and Vivid Orange, sets the colours, type and logo rules every page uses.
- 02
Write the brand rules into the code: the colours, the type (Poppins for English, Tajawal for Arabic) and the logo's minimum size became design tokens and component rules.
- 03
Give Arabic the same standing as English: every page exists in both languages, the Arabic right to left with type settings of its own.
- 04
Check colour pairs against WCAG AA and change what fails: white text on the brand orange does not pass, so orange buttons keep the brand orange and carry dark navy text.
- 05
Make shared links carry the brand: a dedicated preview card for WhatsApp and social apps.
The Execution
- Logo and visual identity: the BP monogram with its packaging-layer symbol, in full-colour, white and one-colour versions, with a compact mark for the header and the favicon.
- A static, responsive website in English and Arabic, five pages in each: Home, About, Products, Gallery and Contact.
- Product content that sets out the specification ranges (150 to 1,500 micron thickness, 35 to 150 cm roll widths, standard and custom colours) and a "Why PET" section.
- A contact and quote-request page: call, WhatsApp, email and a map to the factory in 10th of Ramadan City.
- Factory photos and product copy placed across both languages.
- Basic SEO: titles and descriptions in both languages, canonical and hreflang links, a sitemap, robots.txt and Organization structured data.
- A branded preview card for links shared on WhatsApp and social media, and WhatsApp, phone and email linked from every page.
- Testing and launch on baradapack.com.
- ENMO's team supports Barada Pack's marketing.
The Result
Arabic and English site live on baradapack.com, five pages in each language
Shared links now show a branded preview card, where the old site showed none
Search engines are told the Arabic and English pages are one pair, through hreflang, canonical links and a sitemap
Scoped and signed as a one-week website build
The Experience
Real captures of baradapack.com at desktop and phone width, the whole home page from top to bottom, and the identity on its own: the primary logo, the white version on Royal Blue, the mark scaled down to favicon size and the link-preview card.
The real site, not a screenshot. Open baradapack.com ↗
